When it comes to writing copy does the sight of an empty product listing scare you? Your sales aren't as high as you'd like? If the answer to any of these is yes then come and spend an inspiring day with myself and all-round copywriting guru Chris Bann at various locations around the UK. Because having an incredible product is only the start of your retail journey. It’s the work that goes on in the background that makes sure it gets noticed, put in a basket — and bought in the kind of numbers such creativity deserves.